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"Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes." - As defined by Google Inc.

Web 2.0 , a phrase coined by O'Reilly Media in 2004, refers to a perceived or proposed second generation of Web-based services that emphasize online collaboration and sharing among users.

In simple terms Web 2.0 is the next generation of enterprise level applications running on the "On-Demand" model instead of the traditional "On-Promise" model that has been around all this while.

With web 2.0, the efficiency, productivity and cost effectiveness of adopting the internet as the preferred mode of conducting business can potentially reduce your IT spend by up to 80% [disclaimer]

The information age, is now taking a step in the direction of becoming the age where not just information but "data" is made accessible in ways that was only known through the traditional, desktop applications.

This presents the opportunity for businesses as well as consumers to have the same user experience of running desktop applications (traditional software) with the additional benefits of the Internet as a global mode of communication across groups, channels, or locales.

This is the time for businesses to make the transition into applications (not just the software), that utilize the borderless communication principles of the internet and provide personalized, localized tools for making business decisions.

The result -

  • Increase user productivity
  • Lower total cost of ownership
  • Less maintenance dependent
  • Future-proof investment
  • Collaborative technologies increase efficient workflows
  • Leveraging from existing IT Infrastructure
  • Reduce your time to market
  • Simplify complex, multi-step processes in a single, dynamic interface that provides anytime, anywhere self-service to customers
  • Establish deeper loyalty and higher value relationships.

Create personalized, expressive applications that dramatically enhance user experience Increase customer satisfaction and make users more productive.