In the KEEP section you read about the power of customer retention which ultimately generates referrals and repeat business.
However, did you know that using targeted, specific, relevant and personalised communication, you can often increase the transactional value of a customer.
This is not about bombarding your customers with random marketing messages. That's SPAM and no one appreciates it. Any communication that is not targeted causes more damage than anything else.
Using the power of
Maxmail, our market leading email, sms and survey solution, you can quickly and easily drive customers back to your website and let the Live Ambassador do the conversion.
If we were to list every single strategy that can be utilised for growth, this page will go on and on. So here's a quick list of some of the best known secrets of growing customers into evangelists who become your biggest promoters.
Viral Marketing: Despite what the term suggests at first impression,
Viral marketing is the single biggest trump card in terms of growing your customer database and spreading the word around. It does not have to be too complicated. A simple competition, encouraging customers to forward the email can potentially grow your opt-in subscriber base by 200%.
Regular Newsletters: This again is ideal for maintaining regular contact with customers through a simple email newsletter that contains good information that adds value to your relationship with the customer. Make sure you include links driving traffic back to your website where tools like
Live Ambassador, our
Web2Call service and lead generation forms will assist in conversion.
Customer Satisfaction Surveys: Customers love doing business with companies that are interested in gathering feedback and implement good suggestions. Running a
customer satisfaction survey every quarter or six months is a great way to keep your customers in the loop and give them the opportunity to make a contribution. Be sure to openly ask for referrals at the end of each survey.
Multi-channel marketing: Very few businesses understand the potential of combining email marketing with SMS marketing and online surveys. Using SMS (text message)
you can broadcast time critical announcements, invitation to come to a sale or special event, capture feedback and much more. Checkout some of the options available for
SMS marketing.
